Pro Leash takes a unique position within the dog leash industry by thoughtfully considering the needs of dogs and their owners. They specialize in creating a one-of-a-kind, two part leash system made from only the highest quality materials, right here in America.

My branding proposal attempts to create a visual language that focuses on the innovative design, professional grade of the product, and the utility the brand guarantees, while still referencing the joy associated with walking your pet.

The packaging was a major component of the new identity system and required special consideration in order to create a design distinguishable enough to immediately recognize in a store. With this in mind, I created a packaging solution that stands out in a visually polluted environment and helps glorify the product while communicating the brand's values.

The packaging format is inviting to the senses. And by having the leashes partially exposed we fulfill the consumer's wish to feel the quality of the product before purchasing.

branding/
packaging

05.15.2014