Bullard Abrasives is an American company that specializes in manufacturing high-quality engineered abrasive products for use on power tools.

Bullard commissioned me to create a premium identity that would communicate the brand’s prestige and long history, while simultaneously modernizing their image to highlight their commitment to innovation and their relevance today.

Drawing inspiration from the sparks created when the products act on metal, the logo serves as an abstraction of this primary attribute. A strong typographic hierarchy reinforces the utilitarian quality of the products and creates a strong visual voice.

branding

07.01.2011