Americana Collectors has served as Kansas City's most trusted source for rare coins and precious metals since setting up shop in 1978.

For their rebranding, it was important to emphasis their reputability and trustworthiness as a dealer. With this in mind, I drew heavy inspiration from the aesthetics of United States currency to help communicate Americana Collector's authority and history.

To juxtapose the otherwise traditional brand mark, I chose a vibrant blue as the primary brand color which simultaneously modernizes their image while creating a friendly tone.

branding

04.21.2014