Pro Leash takes a unique position within the dog leash industry by thoughtfully considering the needs of dogs and their owners. They specialize in creating a one-of-a-kind, two part leash system made from only the highest quality materials, right here in America.

My branding proposal attempts to create a visual language that focuses on the innovative design, professional grade of the product, and the utility the brand guarantees, while still referencing the joy associated with walking your pet. 

The packaging was a major component of the new identity system, and required special consideration in order to find a design that was distinguishable enough to immediately recognize within a retail setting. With this in mind, I created a packaging solution that stands out in a visually polluted environment and helps glorify the product while communicating the brand's values.

The packaging format is inviting to the senses. And by having the leashes partially exposed we fulfill the consumer's wish to feel the quality of the product before purchasing.

An exercise in typographic hierarchy and information architecture. This piece was an attempt to compartmentalize and make the numerous components of Adam's resumé and CV easy to read for potential employers. The objective was to set his resumé apart from the pile of submissions while still looking professional. 

(By the way, he got the job.)

Bullard Abrasives is an American company that specializes in manufacturing high-quality engineered abrasive products for use on power tools.

Bullard commissioned me to create a premium identity that would communicate the brand’s prestige and long history, while simultaneously modernizing their image to highlight their commitment to innovation and their relevance today.

Drawing inspiration from the sparks created when the products act on metal, the logo serves as an abstraction of this primary attribute. A strong typographic hierarchy reinforces the utilitarian quality of the products and creates a strong visual voice.

Earnest Sewn is a New York based clothing label with a focus on offering premium denim. 

The brand identity conveys the level of quality that characterizes its products while communicating the brand’s values: earnest intentions and sincere convictions.

Earnest Sewn is distinctively New York. The idea that New York City represents the mecca of culture and the ability to live however you want and be whoever you want to be is indelibly linked to the Earnest Sewn psyche.

Little Dom’s specializes in Italian-American inspired comfort cuisine. Located on one of the most pedestrian friendly streets, Little Dom’s strikes a balance between the laid-back atmosphere of Los Angeles with the dynamic feel of a New York City block.

Existing somewhere between elegant American bistro and cozy neighborhood bar, it was important to ensure that the rebranding felt both timeless and modern, while reflecting the exceptional quality of the food.

Pro Leash takes a unique position within the dog leash industry by thoughtfully considering the needs of dogs and their owners. They specialize in creating a one-of-a-kind, two part leash system made from only the highest quality materials, right here in America.

My branding proposal attempts to create a visual language that focuses on the innovative design, professional grade of the product, and the utility the brand guarantees, while still referencing the joy associated with walking your pet. 

The packaging was a major component of the new identity system, and required special consideration in order to find a design that was distinguishable enough to immediately recognize within a retail setting. With this in mind, I created a packaging solution that stands out in a visually polluted environment and helps glorify the product while communicating the brand's values.

The packaging format is inviting to the senses. And by having the leashes partially exposed we fulfill the consumer's wish to feel the quality of the product before purchasing.

Pro Leash takes a unique position within the dog leash industry by thoughtfully considering the needs of dogs and their owners. They specialize in creating a one-of-a-kind, two part leash system made from only the highest quality materials, right here in America.

My branding proposal attempts to create a visual language that focuses on the innovative design, professional grade of the product, and the utility the brand guarantees, while still referencing the joy associated with walking your pet. 

The packaging was a major component of the new identity system, and required special consideration in order to find a design that was distinguishable enough to immediately recognize within a retail setting. With this in mind, I created a packaging solution that stands out in a visually polluted environment and helps glorify the product while communicating the brand's values.

The packaging format is inviting to the senses. And by having the leashes partially exposed we fulfill the consumer's wish to feel the quality of the product before purchasing.

Dewar's and Bacardi teamed up for an initiative to get bartenders out of the bar and out into the wild through a series of hikes. This bandana was created as a give-away and features California-inspired artwork and visual components of the Dewar's brand.

Operating amongst the white sands and turquoise waters of the Caribbean, Cursed Cortes is an oddity within the wine world.

Based on the geographical location of the vineyard and the surrounding mythologies of the Caribbean pirates, my brand solution tells the story of a wine born from a treasure unburied.

The identity is comprised of a dynamic and free-form typographic system that lends versatility and character to the brand, while referencing the unorthodox quality of their wines.

The addition of engraved illustrations of the Caribbean landscape and the flora that shapes the wines helps juxtapose the simplicity of the type with a bit of elegance.

Americana Collectors has served as Kansas City's most trusted source for rare coins and precious metals since setting up shop in 1978.

For their rebranding, it was important to emphasis their reputability and trustworthiness as a dealer. With this in mind, I drew heavy inspiration from the aesthetics of United States currency to help communicate Americana Collector's authority and history.

To juxtapose the otherwise traditional brand mark, I chose a vibrant blue as the primary brand color which simultaneously modernizes their image while creating a friendly tone.